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Measuring Sustainable Innovation & 
Future Orientation 
of Outdoor Retailers


Thesis Study – MA Sustainability in Fashion AND Creative Industries. Berlin, Germany


This study investigates how leading outdoor apparel retailers are positioning themselves for meaningful and measurable sustainable change. It explores the intersection between climate action, biodiversity, corporate responsibility, and innovation — focusing on how these brands align their values with their business practices.



The research identifies key levers for sustainable transformation in the outdoor sector, examining the role of biodiversity restoration, circularity, and inclusive practices. A special focus is placed on how outdoor retailers communicate and structure their sustainability strategies, and how standardisation, public participation, and social equity influence future-ready operations.

The study outlines a practical framework to support retailers in addressing climate and biodiversity challenges through sector-specific standards.
    The outdoor industry, deeply connected to the health of the natural environment, is uniquely positioned to lead this shift.


With exploration comes the responsibility of conservation.
 Read the full thesis here